Imagine Times Square without Advertising
We have all heard the stats about being exposed to thousands of advertising messages a day. Inspired by Sao Paulo’s elimination of all outdoor ads (see video below), director Morgan Spurlock teamed up...
View ArticleTonga Time
This is a nice execution from our colleagues in Ogilvy Amsterdam for the internet service provider XS4ALL. To demonstrate that you can switch service providers in one day they erected a clock in Tonga...
View ArticleAugmented Reality Posters
This is a campaign Ogilvy London have recently executed for Ford. It uses Augmented Reality (AR) to allow users to interact with digital outdoor screens to get more information about the product,...
View ArticleVirtual Reality Lynx Angels
Mashable reports on the use of virtual reality for a Lynx campaign. “On March 5, the Unilever-owned brand (known as Axe in the U.S.), put signs in the Victoria railway station telling travelers to look...
View ArticleUrban Echo: A city within a city
Urban Echo from LUSTlab on Vimeo. This is a a clever use of webcams and digital outdoor panels to transport one street scene directly to another city. The video is a little slow to get going, but worth...
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